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- W2386022021 abstract "Because of scarcity,extensive influence,plurality of valuesand high-profile media society in large scale sports events,in view of the fact that the major sports events in the resources disposition potency of the capacity maximization and the structure,the order optimization,and in the city image promotion,the city brand mold,city core competitive power aspects and so on enhancement the value,it has become the domestic and fo reign many cities to carry onthe city producta marketing effective method.Simultaneously the city also should act according to own cultural special characteristic and the resources characteristic,under the explicit city marketing strategy and the goal direction,the choice or the making appropriate mega events enhances the city the competitive power." @default.
- W2386022021 created "2016-06-24" @default.
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- W2386022021 date "2013-01-01" @default.
- W2386022021 modified "2023-09-26" @default.
- W2386022021 title "Analysis on Major Sports Events Effectiveness based on City Marketing" @default.
- W2386022021 hasPublicationYear "2013" @default.
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