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- W2386160342 abstract "Under the background of non-trading virtual community,literature research and qualitative study of focus group interview are applied to propose the dimension of created value,which includes three dimensions of pragmatic value,hedonic value and user equity. According to the concept of service dominant logic and flow experience theory,the effect relationship model between involvement,co-created value,flow experience and behavioral intention is constructed and hypotheses are proposed. The results of empirical research show that: involvement has significantly positive effect on pragmatic value,hedonic value and user equity; perceived enjoyment has significantly positive effect on word-of-mouth and repeated use intention;perceived enjoyment partially mediates the relationship between co-created value and behavioral intention." @default.
- W2386160342 created "2016-06-24" @default.
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- W2386160342 date "2015-01-01" @default.
- W2386160342 modified "2023-09-24" @default.
- W2386160342 title "Research on the Relationship between Involvement,Co-created Valueand Behavioral Intention in Non-trading Virtual Community" @default.
- W2386160342 hasPublicationYear "2015" @default.
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