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- W2386244926 abstract "Constructing brand is the need of the market competition and travel agencies' development.With the regulation of tourism market,travel agencies must change low-price competition to brand competition.This paper analyses the necessity of the brand construction and the difficulties,points out that Chinese travel agencies have several problems on brand construction such as lacking of long-term view,neglecting brand loyalty and deficiency in staff training and management,and this paper prospects the future of travel agencies." @default.
- W2386244926 created "2016-06-24" @default.
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- W2386244926 date "2013-01-01" @default.
- W2386244926 modified "2023-09-28" @default.
- W2386244926 title "On Brand Construction of Travel Agencies in China" @default.
- W2386244926 hasPublicationYear "2013" @default.
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