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- W2386490116 abstract "Based on the problem of financial products marketing practice which only focus on customer perceived risk,this article develops indicators and scales of the balance factors of perceived value from dual perspective of perceived benefit and perceived risk.Based on literature review and the result of depth interviews and content analysis,this research constructs the dimensions of the balance factors of perceived value and designs a set of measurement scales,and then tests the reliability and validity of the scales by data collected from research of 1010 bank personal financial customers.The results of this research provide a good reference for future studies and gives management advices for the practice of bank financial product marketing." @default.
- W2386490116 created "2016-06-24" @default.
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- W2386490116 date "2012-01-01" @default.
- W2386490116 modified "2023-09-24" @default.
- W2386490116 title "Scales Designing of the Balance Factors of Perceived Value of Bank Financial Customers" @default.
- W2386490116 hasPublicationYear "2012" @default.
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