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- W2386593977 abstract "This paper studies the constant development of consumer-credit market from the angle of the strategic choice.On the basis of analyzing the current situation of our country’s consumptive credit,this paper points out the mass-marketing strategy implementing by the commercial banks can’t meet the consumers’ dynamic and diversified financial demands,the target marketing should be the used to tackle the competition with the foreign banks.Consumers are divided into different types according to consumer analysis.According to the expected income theory,the paper points out the target consumer groups in this market,and researches on the consumption structure,consumption demand,and consumer psychology of different target consumer groups.Finally different consumptive credit products should be offered for different target consumer groups." @default.
- W2386593977 created "2016-06-24" @default.
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- W2386593977 date "2008-01-01" @default.
- W2386593977 modified "2023-09-24" @default.
- W2386593977 title "The target-consumer analysis for the consumer-credit market in china" @default.
- W2386593977 hasPublicationYear "2008" @default.
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