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- W2386739563 abstract "Business English is a branch of modern English teaching and it came into being under the background of the global economic integration and cross international communication environment. To meet the demand of talents of Business English professional age,at present many domestic colleges and universities have opened Business English this course,training a large number of Business English professionals. But the domestic currently in the process of Business English talents cultivation in tend to focus on cultivating and training of business English talents in language ability,ignore the cultivation of intercultural communication ability of students and business awareness and global consciousness in the process. Therefore,based on the analysis of the current situation of China's current Business English,the author points out the direction of future business English Teaching in our country and culture with a view to the future of China's business English teaching and personnel training to provide some useful reference." @default.
- W2386739563 created "2016-06-24" @default.
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- W2386739563 date "2015-01-01" @default.
- W2386739563 modified "2023-09-26" @default.
- W2386739563 title "To Promote the Cultivation of Intercultural Communicative Competence and Global Awareness in Business English Teaching" @default.
- W2386739563 hasPublicationYear "2015" @default.
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