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- W2386836208 abstract "The economy in Chinese mainland is booming now and has become the important and potential part in the world market.When all of products enter and seize the Chinese mainland,ambitious luxuries brand manufacturers are taking advantage of accessing to the Chinese mainland market in the early stage as foreshadowing and taking the emerging middle class of Chinese mainland as significant target.This paper relies on the nutshell model of brand communication and explores the brand communication strategy and tactics on the luxuries of Chinese mainland market." @default.
- W2386836208 created "2016-06-24" @default.
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- W2386836208 date "2008-01-01" @default.
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- W2386836208 title "The Brand Communication Strategy and Tactics on the Luxuries of Chinese Mainland Market" @default.
- W2386836208 hasPublicationYear "2008" @default.
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