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- W2387130954 abstract "Based on the analysis of its history,this article summarizes some elementary conditions of the green marketing can grow up. It includes the consumers' green consciousness and caring for the ecological environment, the companies' green thought and protection of the ecological balance, and the government's interference in protection of the nature. Then this thesis makes a concrete analysis upon two problems of the green marketing in China. One is the consumers, few of them have green awareness because of low literacy level, furthermore a poor economic condition limits the green consumption and this obviously can't let the firms face public pressure. The other is the companies, most of them are lack of idea of green marketing because of low quality. And the short of capital and technology stop a firm from green marketing too. So the green marketing in China should be government leading. It means we can only use the way of law, administration, economy and education to force and lead the company to market greenly, to guide and encourage people to consume greenly." @default.
- W2387130954 created "2016-06-24" @default.
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- W2387130954 date "2002-01-01" @default.
- W2387130954 modified "2023-09-23" @default.
- W2387130954 title "Analysis on the problems of the green marketing in China" @default.
- W2387130954 hasPublicationYear "2002" @default.
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