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- W2387202334 abstract "With the methods of literature review,expert interview,questionnaire and statistics,the paper studies the marketing resource demands of sport event sponsorship.The results show that there is significant difference in the understanding of the importance of sponsorship marketing rights and interests for those sponsors who hold different sponsorship objectives.With different sponsorship objectives,there exists significant difference for 90%sponsorship marketing rights and interests.Besides,commonness as well as differences lies in sponsors at the selection of sponsorship marketing resources.With the same objective,the marketing resource selection by sponsors is determined in terms of the positioning of sport event marketing,investment and experience,etc." @default.
- W2387202334 created "2016-06-24" @default.
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- W2387202334 date "2013-01-01" @default.
- W2387202334 modified "2023-09-23" @default.
- W2387202334 title "The Empirical Study on Marketing Resource Demands of Sport Event Sponsorship" @default.
- W2387202334 hasPublicationYear "2013" @default.
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