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- W2387256647 abstract "In developed countries the trade fairs has been a mature industry.Many experience has been accumulated in the light of the management of the industry,the administration of the centers and halls,the organization of the conference and exhibition,the pioneering of markets,and the development of brands.In China,in order to develop the trade fairs,for-eign experience and successful methods should be taken for reference.Besides,the government should be clear about its function for the development of the trade fairs economy and create conditions in favor of the development of the industry.What ,s more,the resources for the industry should be integrated and the exhibition on the internet should be emphasized as a important complementary form for traditional ones.Meanwhile,the innovation on the marketing should be encouraged,the internationalization of the trade fairs should be promoted,and exhibitions for trading should be developed in parallel with that for consumers.In addition,the trade fairs in China should conform to the trend of specialization,internalization and conglomeration,and accept the international practice." @default.
- W2387256647 created "2016-06-24" @default.
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- W2387256647 date "2003-01-01" @default.
- W2387256647 modified "2023-09-23" @default.
- W2387256647 title "How to Develop the Trade Fairs in China:an International Review" @default.
- W2387256647 hasPublicationYear "2003" @default.
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