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- W2387349635 abstract "This paper consider the problem of consumers' word-of-mouth(WOM) modeling and simulation based on cellular automata(CA). It defined three kinds of WOM behavior called positive WOM,zero WOM and negative WOM and then simulated interactive influences of WOM behavior among consumers. It provided a new cellular description of behavior states and defined evolution rules for the CA model. In order to find what might influence the WOM behavior and how,it considerd two cellular attributes of behavior's influence force( recorded as influence) and behavior's insistence force( recorded as insistence). Finally,this papar used an improved CA model to simulate how WOM behaviors evolved,and how encouragement rules influenced WOM behaviors." @default.
- W2387349635 created "2016-06-24" @default.
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- W2387349635 date "2014-01-01" @default.
- W2387349635 modified "2023-09-24" @default.
- W2387349635 title "Simulation of word-of-mouth behavior based on cellular automata model" @default.
- W2387349635 hasPublicationYear "2014" @default.
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