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- W2387362692 abstract "Media choices and decision-making policies is an important policy in brand advertising operation of manufacturer.From the actual situation,two-step methods of advertising media choices is proposed: the first step is to help manufacturer determine media selected collections based on the Analytical Hierarchy Process(AHP),that is to solve manufacturers media selection problem;The second step is to expand the liner model of current advertising investment policies,and to establish the nonlinear integer programming model which concerns with customers' disgust emotion and competitive factors of media platform in manufacturer's advertising investment policies,it can help manufacturer obtain the optimal quantity of media advertising and allocation of advertising budgets,that is to solve the problem in decision-making of advertising investment.Finally the specific numerical example proves validity of the model,and this paper gives the research proposals." @default.
- W2387362692 created "2016-06-24" @default.
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- W2387362692 date "2010-01-01" @default.
- W2387362692 modified "2023-09-23" @default.
- W2387362692 title "The Research on Media Choices and Decision-Making Policies in Manufacturer's Brand Advertising" @default.
- W2387362692 hasPublicationYear "2010" @default.
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