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- W2387452323 abstract "Yanghe Group has always kept its driving development tendency for50years since its foundation and liquor yield and eco-nomic profits in the distillery present steady and healthy development trend.The key to the success of the Group partly depended on the implement of brands strategy management and development of its own famous brands.The Group took the lead in implementing ISO14001environment management system and had passed the assessment of ISO9002quality system.Besides,it won several times the national awards.The brands strategy of Yanghe Group covered the following aspects:market promotion innovation to realize the value of the brands;management innovation for further development of the brands;multiple brands strategy for brands overspread;technical innovation to create new brands;new products for brands upgrade;high quality for brands guarantee;enterprise culture to enrich brands contents;excellent employees for brands management.(Tran.by YUE Yang)" @default.
- W2387452323 created "2016-06-24" @default.
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- W2387452323 date "2002-01-01" @default.
- W2387452323 modified "2023-09-25" @default.
- W2387452323 title "Brands Strategy:The Only Way to the Development of Chinese Famous Distil leries--Record on the Implement of Brands Strategy of Yanghe Group." @default.
- W2387452323 hasPublicationYear "2002" @default.
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