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- W2387577492 abstract "Image marketing is becoming more and more popular nowadays.However,image marketing is misunderstood to include just two phases,the designing of tourism image and the image broadcasting on the market.Based on the analysis of tourist's psychological characteristics and the whole tourism process,the organized system of image marketing is proposed out of the corresponding relationship between destination marketing and tourists' perceive of images.The system of image marketing includes four phases: knowledge-collection phase,destination-choosing phase,travelling phase,post-travelling phase.Then Wuyuan County is chosen as study case to demonstrate the image marketing system.The conclusions of the paper are,setting up the integrated system of image marketing based on the fact that image marketing is a whole process throughout tourists' travelling,image marketing incorporated with tourism image and attractions is more effective for potential visitors,image marketing in the course of visitors' travelling could relieve the gap between tourism image and impression of visitors,image marketing after the travelling course will be helpful to alleviate the negative to mouth effect.The system of image marketing would guide the practice of image marketing for ecotourism destinations." @default.
- W2387577492 created "2016-06-24" @default.
- W2387577492 creator A5073680874 @default.
- W2387577492 date "2012-01-01" @default.
- W2387577492 modified "2023-09-27" @default.
- W2387577492 title "The Image Marketing Framework of Tourism Destinations:Theory and Case Study" @default.
- W2387577492 hasPublicationYear "2012" @default.
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