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- W2387753623 abstract "By using the methods of questionnaire survey,logical analysis and communication science theories,the influence of mass media on the sports activities of rural farmers was analyzed.The research showed that the overall level of consumption of mass media in rural areas is low.The media literacy is weak.The media content that farmers like is closely related with the entertainment and livelihood.The purpose of mass media communication as well as sports symbols was very different with the needs of the farmers.The meaning of mass media disseminating about sports and the farmers understanding of sports are not on the same meaning space.In addition,the rural environment also restricts the dissemination of sports information.Therefore,it is not very realistic to change farmers' traditional sense of physical fitness by using the mass media at present.But selecting the appropriate way of disseminating sports information to improve the situation is entirely possible." @default.
- W2387753623 created "2016-06-24" @default.
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- W2387753623 date "2012-01-01" @default.
- W2387753623 modified "2023-09-25" @default.
- W2387753623 title "Empirical Analysis of Sports Information Communication Effect by Mass Media in the Rural——Take the Dongdahu Village,Wuji County as an Example" @default.
- W2387753623 hasPublicationYear "2012" @default.
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