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- W2388079423 abstract "The purpose of this research is to establish a dependable and effective measure standard and method so as to survey the brand association of China's professional fitness club.This research,by the method of the questionnaire survey,expert evaluation and factorial analysis,surveys the brand association factor of China's professional fitness club.The research obtains six factors of the club,namely,brand marking factor,the athletics resistance factor,the team attribute factor,that can affect the club brand association of the fans and consumers.In analyzing the correlation among these factors and their correlation with the entire professional sport club,it finds that association factor is precisely the shared concept of the fans in the club.It is not only an assertion of the researcher but useful tools that can help the managerial layer manage the brand property from different perspectives." @default.
- W2388079423 created "2016-06-24" @default.
- W2388079423 creator A5072868912 @default.
- W2388079423 date "2011-01-01" @default.
- W2388079423 modified "2023-09-25" @default.
- W2388079423 title "Based on Factorial Analysis on the Brand Association of China's Professional Fitness Club" @default.
- W2388079423 hasPublicationYear "2011" @default.
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