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- W2388223876 abstract "Commercial advertising discourse involves the discussion of texts,audio files and video files as well,while the multimodal discourse analysis approach can provide a fresh perspective and an effective method for it.Under the theoretical framework of the multimodal grammar evolved from Halliday's systemic functional linguistics,the paper probes into the modes used by the advertisement designers to negotiate and align with readers so as to persuade and advertise them,thus in turn proves the massive superiority of multimodality theory in the analysis of advertising discourse." @default.
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- W2388223876 date "2011-01-01" @default.
- W2388223876 modified "2023-09-24" @default.
- W2388223876 title "An Multimodal Approach to the Commercial Advertising Discourse Analysis" @default.
- W2388223876 hasPublicationYear "2011" @default.
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