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- W2388374237 abstract "Entering into the 21st century,the social background changes,the market of national hotel is faced with more opportunity and challenge,Traditional“4P”marketing tactic cannot deal with the severity competition.The new marketing idea which accords with the developing direction is needed to guide the marketing management of the hotel,in order to make the corporation get the better social benefits and economic benefits." @default.
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- W2388374237 date "2007-01-01" @default.
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- W2388374237 title "The New Ideas of Hotel Marketing Management Based on Social Consuming Background" @default.
- W2388374237 hasPublicationYear "2007" @default.
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