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- W2388590970 abstract "Ad language is a kind of special language used for propaganda or promoting consumption. The success of an advertisement is closely connected with its words. Rhetorical devices, as a kind of literary means, are largely used in advertisement, as a result, they make Ad language exciting and full of wit and humor." @default.
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- W2388590970 date "2005-01-01" @default.
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- W2388590970 title "The Rhetorical Art in Ad Language" @default.
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