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• W2388788357 abstract "Topics about customer participation in new product development and its impact on corporate performance have received attention from the academic since the mid-1980s.The existing literature has shown that customer participation has significant effect on new product development performance,such as the speed of introducing new products to the market and the degree of innovation for each new product.Although the findings are widely recognized in the literature,very few studies systematically examine the mechanism which can help understand the relationship between these two factors.This paper mainly focuses on the mechanism with which customer participation in new product development has influence on performance.In addition,studies of this kind are often based on the experience of companies in the developed economy,very few studies tries to offer insights on this area of research in developing countries,such as China. This paper asserts that relational embeddedness may play an important role of explaining the mechanism of customer participation in new product development and its performance impact.The assumption is made because in the case of customer participation the relational embeddedness is easily formed and it will affect the result of new product development.In other words,customer participation may affect new product development performance by mediating the effect of relational embeddedness on new product development performance. Based on relational embeddedness and discriminating scientific dimensions of relevant concepts,this paper empirically explains mechanisms about the impact of customer participation on new product development performance using data from Chinese enterprises.Analysis results show that the partial mediating effect of sharing activity on the relationships between information providing and new product development performance,and between participation creation and innovation performance is significant.The partial mediating effect of tie strength and interdependence on the relationship between participation creation and new product development performance is also significant.However,sharing activity has no significant mediating effect on the relationship between participation creation and time performance,and on the relationship between customer participation and new product development performance.This paper has theoretical contribution to the current literature by examining customer participation in new product development from the relationship perspective.This paper not only enriches and expands the current literature on the impact of customer participation in new product development,but also complements and improves research on the mechanism with which customer participation impacts new product development and its performance.Enterprises should manage customer participation in new product development activities in a scientific manner.They should maintain the relationship between enterprises and customers,build the mechanism of sharing information and knowledge,and cultivate the interdependence between them." @default.
• W2388788357 created "2016-06-24" @default.
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• W2388788357 date "2012-01-01" @default.
• W2388788357 modified "2023-09-23" @default.
• W2388788357 title "Customer Participation in New Product Development and its Influence on Performance:The Mediating Mechanism of Relational Embeddedness" @default.
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