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- W2388896788 abstract "In advertising, there exists such function unit as: context, stereotype, line, pose, subjective movement, music composition, tension structure, motif, and behavioral tendency caused by motif. And these function units have structural characteristics, such as, productivity, combinability, decomposability, gradability and the nature of focusing and integrating of meaning conveying. They are of vital importance in the creation and expression of advertising." @default.
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- W2388896788 date "2004-01-01" @default.
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- W2388896788 title "The Characteristics and Significance of Advertising Function Unit" @default.
- W2388896788 hasPublicationYear "2004" @default.
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