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- W2389110426 abstract "The observation or the violation of the maxims of CP,will lead to some certain conversational implicatures.In many ads in reality,the advertisers,in many cases,fail to achieve the conversational implicatures they need no matter when they observe or deliberately violate the maxims of CP.Besides,some unexpected violation of the maxims often exists.As a result,the advertising language brings about converse implicatures,which deviates from the initial purpose,leading to a certain pragmatic failure.Research on the negative conversational implicatures from perspectives of the violation of the maxims of CP,the deliberate violation as well as the unexpected violation of the maxims of CP,can reveal some reasons of ad failures." @default.
- W2389110426 created "2016-06-24" @default.
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- W2389110426 date "2009-01-01" @default.
- W2389110426 modified "2023-09-25" @default.
- W2389110426 title "Interpretation of Pragmatic Failure in the Advertising Language from Perspective of Grice's Conversational Implicature" @default.
- W2389110426 hasPublicationYear "2009" @default.
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