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- W2389717857 abstract "It explores the effects of customer innovativeness and customer product knowledge on customer individual innovation behavior(CIIB) with the data from a sample of 484 customers.It first puts forward the concept of customer individual innovation behavior and conducts the measurement.The customer individual innovation behavior has three dimensions: generation,research,application.The results suggest that consumer product knowledge is positively related to customer individual innovation behavior;the consumer innovativeness is positively related to customer product knowledge and customer individual innovation behavior;customer innovativeness has a direct effect on the generation and research of customer innovation behavior." @default.
- W2389717857 created "2016-06-24" @default.
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- W2389717857 date "2012-01-01" @default.
- W2389717857 modified "2023-09-24" @default.
- W2389717857 title "The Effect of Customer Innovativeness and Customer Product Knowledge on Customer Individual Innovation Behavior" @default.
- W2389717857 hasPublicationYear "2012" @default.
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