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- W2389779570 abstract "In the age of emotional consumption, the enterprise doesn't take the standard quality, self-satisfaction as its marketing idea, but take the customers satisfaction, win over the customer loyalty as its marketing idea. The strategy of enterprise's marketing does not aim at winning over and keeping the market, but aims at keeping the share and loyalty of to customers. It is the strategy of customer satisfaction that enterprise can obtain the currency pollsof customers. Everything done for customers, marking the customers involve in designing product, providing services of highly additional value through whole procession developing the customers loyalty is the main strategy of marketing for customers satisfaction in CS age." @default.
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- W2389779570 date "2003-01-01" @default.
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- W2389779570 title "The strategy and marketing of customers satisfaction" @default.
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