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- W2389827674 abstract "The theory of customer relationship value (CRV) is one of the latest developments of marketing theory. But people still hold different ideas towards its definition and its formation. This paper offers a new definition of full customer relationship value and its formation, defined by Robert E·Wayland Paul M·Cole and luxiaowei." @default.
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- W2389827674 title "Theory of customer relationship value and its formation" @default.
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