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- W2389887989 abstract "Green consumption is a new consumption pattern which benefits human health and ecological harmony.It has a window effect for all people if green consumption is promoted in hotel catering services,and it would facilitate the formation and development of the resource-saving and environment-friendly society.The theory of planned behavior(TPB) clarified the causal relationship between behaviroal beliefs,normative beliefs,control beliefs and behavioral intention and actual behavior based on the rationality hypothesis.It has a strong applicability and interpretive power to the research of green consumption in hotel and catering services.The TPB structure model of green consumption for the hotel and catering services demonstrates that the actual behavior depends on behavioral intention,strengthening the behavioral intention of green consumption,thus becoming the focus of forward policy.Therefore,policies of green consumption promotion for hotel and catering services should stress the relative benefits of consumers,enchance the positive results of evaluation and the cultivation and guidance of normative beliefs,and strive to improve the facilitation of green consumption." @default.
- W2389887989 created "2016-06-24" @default.
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- W2389887989 date "2009-01-01" @default.
- W2389887989 modified "2023-09-26" @default.
- W2389887989 title "The TPB Structural Model of Green Consumption for Hotel & Catering Services and Its Policy Implications" @default.
- W2389887989 hasPublicationYear "2009" @default.
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