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- W2389953723 abstract "Although geographic obstacles are basically eliminated and searching costs are reduced considerably,consumer lock-in is prevalent in online trading.This paper sets up an empirical model to study the factors determining B-C online consumer lock-in.The result shows that different kinds of switching costs,some consumer characters and website characters are significant factors influencing B-C online consumer lock-in in China." @default.
- W2389953723 created "2016-06-24" @default.
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- W2389953723 date "2009-01-01" @default.
- W2389953723 modified "2023-09-25" @default.
- W2389953723 title "An Empirical Study of Consumer Lock-in in B-C Online Trading in China" @default.
- W2389953723 hasPublicationYear "2009" @default.
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