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- W2390147111 abstract "Brand Awareness refers to the periodical editors' defining of the value of the periodicals in the editing practice,i.e.the optimization and up-grading of the periodicals' quality.It is the integration of the subject consciousness such as innovation,characteristic consciousness,quality awareness,market awareness and strategy awareness,etc.,as well as the value orientation which endeavors to achieve the optimal social benefit.In the modern society,brand is not only the most important resource but also a vital part of the core competitiveness of the periodicals.Periodical editors should develop,reinforce and emphasize brand awareness,which is a efficient way to improve the quality of the periodicals and to strengthen the operation and management.In order to strengthen periodical editors' brand awareness,it is required to improve their awareness of innovation,quality,marketing,strategy broadcasting and digitization." @default.
- W2390147111 created "2016-06-24" @default.
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- W2390147111 date "2012-01-01" @default.
- W2390147111 modified "2023-09-23" @default.
- W2390147111 title "Ways of Strengthening Periodical Editors' Brand Awareness" @default.
- W2390147111 hasPublicationYear "2012" @default.
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