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- W2390176481 abstract "2006 has seen the rapid growth in Chinese funds industry.After experiencing the competition of product,channel and investing performance in the funds industry,the funds management companies have been aware of the brand's rising status as an effective competition weapon.Based on the analysis of the present condition of Chinese funds industry,the importance and necessity of brand construction for the funds management companies and consumers were illustrated by using the relevant theory of brand equity." @default.
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- W2390176481 date "2007-01-01" @default.
- W2390176481 modified "2023-09-28" @default.
- W2390176481 title "Study on the Necessity of Chinese Funds Management Companies' Brand Construction" @default.
- W2390176481 hasPublicationYear "2007" @default.
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