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- W2390240995 abstract "The Chinese values system is mainly composed by traditional cultural values and the Western cultural values. The aim of this article is to analysis the influence of these two kind values on the Chinese consumer purchase behavior.Cosmetics purchase has been chosen as validity criterion.Some causal models were built.The scale offers good criterion validity.Chinese values predict better the Chinese purchase behavior than the Western values." @default.
- W2390240995 created "2016-06-24" @default.
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- W2390240995 date "2005-01-01" @default.
- W2390240995 modified "2023-09-23" @default.
- W2390240995 title "A Comparative Study of Sino-Western Cultural Value on the Impacts of Consumer Purchasing Behavior" @default.
- W2390240995 hasPublicationYear "2005" @default.
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