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- W2390900207 abstract "From the beginning of the history of university,the building of brand has not been related to the development of the university.Nowadays,the rise of brand building is not only the pursuit of university itself,but also the inevitable choice of the social development.However,due to many factors,the road of university brand building will not be smooth,but full of obstacles.We should recognize this point clearly." @default.
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- W2390900207 date "2010-01-01" @default.
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- W2390900207 title "Building the University Brand:Beginnings and Hindrances" @default.
- W2390900207 hasPublicationYear "2010" @default.
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