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- W2390924944 abstract "Business sponsorship is an important way of business marketing.Based on the text about 2010 Shanghai EXPO in internet blog spaces,and using the method of social network analysis,this paper analyzes the behavior of sponsor companies and the interaction mechanism among them.The results show that there is an obvious co-occurrence phenomenon in the process of word-of-mouth information transmission,in which the pavilions become vital weighted variables,so the interaction mechanism should be taken into consideration in the marketing activity of EXPO sponsor enterprises." @default.
- W2390924944 created "2016-06-24" @default.
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- W2390924944 date "2012-01-01" @default.
- W2390924944 modified "2023-09-24" @default.
- W2390924944 title "Analysis of the Interaction Mechanism of Shanghai EXPO Sponsor Companies Based on Audience Perception" @default.
- W2390924944 hasPublicationYear "2012" @default.
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