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- W2391069105 abstract "Brands are the common phenomenon of the modern economy with which the consumers differentiate similar products, and with which the suppliers gain more profits than otherwise. However, the existing literatures are mostly about the perspective of the management, focusing on subjects such as how to compete by brands or how to undertake brand management. The paper tries to conduct an economic analysis of brands to integrate the management science with economics." @default.
- W2391069105 created "2016-06-24" @default.
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- W2391069105 date "2004-01-01" @default.
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- W2391069105 title "An Economic Analysis of Brands" @default.
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