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- W2391194799 abstract "In order to meet consumers’demand for safer pork and avoid pork safety incidents,the Chinese Ministry of Commerce has already implemented meat traceability system in different cities since 2010.And whether the promotion of traceable pork is successful or not inherently depends on the consumer’s willingness to pay for this kind of pork.In this study,random nth experimental auction is conducted to investigate 272 consumers’willingness to pay for three kinds of traceable pork with different safety information levels in Wuxi,Jiangsu Province.Results indicate that consumers are generally willing to pay a certain premium for the traceable pork,and they prefer traceable pork with breeding information and the certification of government.With further empirical study of using the MVP model,conclusion can be drawn that consumers have heterogeneous preferences for traceable pork with different safety information.Therefore,the government may not only need to perfect the pork traceability system,but also should combine government authentication mechanism to the traceability system.And this may also be a necessary way to meet consumers’demand for traceable pork with different safety information and make traceability system effective." @default.
- W2391194799 created "2016-06-24" @default.
- W2391194799 creator A5043754028 @default.
- W2391194799 date "2013-01-01" @default.
- W2391194799 modified "2023-09-24" @default.
- W2391194799 title "Study on Consumers’Willingness to Pay for Traceable Pork of Different Safety Information Levels" @default.
- W2391194799 hasPublicationYear "2013" @default.
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