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- W2391249761 abstract "In this paper the author examines some of the problems associated with customer‐initiated or competitor‐initiated new product development. He argues that in many cases models of new product development are out of touch with reality and the use of such models is limited to specific types of new product situation. Several case studies of everyday new product situations which do not conform to the prescribed stages of new product development models are reviewed." @default.
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- W2391249761 title "New product development—proactive or reactive" @default.
- W2391249761 doi "https://doi.org/10.1080/0267257x.1985.9963973" @default.
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