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- W2391282846 abstract "Brands establishment and management from the perspective of consumers are hot at issue in the domain of marketing management nowadays.Based on documentary and comparative method,we point out the major challenges in creating internationally influential sports brands,including cultural differences between consumers,lack of international marketing resources which normally exert potential influences on consumers.Meanwhile,international standardization to forge brands influences and image perception among consumers is developed far behind in China.Consequently,we,having analyzed the reasons behind,put out relevant strategies to explore international sports brands,which are to refine the core value of brands to locate different customers,to regulate identification system of the core value and extension of brands,to improve brands construction,to extend brands rationally and accumulate affluent brands assets from customers." @default.
- W2391282846 created "2016-06-24" @default.
- W2391282846 creator A5057418296 @default.
- W2391282846 date "2012-01-01" @default.
- W2391282846 modified "2023-09-23" @default.
- W2391282846 title "Thinking on Exploring China's International Sports Brands from the Perspective of Consumers" @default.
- W2391282846 hasPublicationYear "2012" @default.
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