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- W2391340709 abstract "This paper proposes a theoretical model in which general trust in the Western society is divided into the trust in organizations and in boundary spanners.Meanwhile,it proposes particular trust that is affected by Chinese relationship from the perspective of Chinese cultural background.It takes these three factors as independent variables and business purchase intention as dependent one.It puts forward a Chinese trust model that affects business buying decision and a research hypothesis,and then conducts an empirical study on the relevant assumptions about three dimensions of Chinese trust and their impact on business buying decision by collecting the relevant data from domestic enterprises.The results show that the trust and particularistic trust in enterprises make a direct positive impact on the purchase intention,while the trust in boundary spanners can not,but it makes indirect impact on the purchase intention mediated by the trust in enterprises.Particular trust is positively related to the trust in boundary spanners,but it is not significant with trust in enterprises." @default.
- W2391340709 created "2016-06-24" @default.
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- W2391340709 date "2011-01-01" @default.
- W2391340709 modified "2023-09-22" @default.
- W2391340709 title "Chinese Trust and Business Buying Decision——From Two-dimensional Perspective of General and Particular Trust" @default.
- W2391340709 hasPublicationYear "2011" @default.
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