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- W2391449758 abstract "In China,farmers play a very important role in the development of the country,and have received a lot of attention from the society and media as such. Renmin Ribao,as the mainstream media of propagandizing and interpreting rural policies,has positively advocated the life of the Chinese farmers. Taking the individual farmer image depicted by Renmin Ribao from January 1,1979 to December 31,2008 as examples,the authors find that for nearly 30 years after China's reform and opening- up,the density of shaping the image of farmers in Renmin Ribao is positively correlated with the intensity of national agenda for rural settings. Chinese farmers have been prominently depicted as patriotically dedicated,industrious and full of wisdom. But sometimes the reports go far beyond. The news content is mainly informative. The ordinary farmers are placed on thesubject position of the report. At the meantime,there are still some limitations in shaping the farmer images in Renmin Ribao. Too much emphasis,for example,has been placed on the political nature of the news; too much positive propaganda have led to the failure to report the real weak images of the farmers to certain extent; too many reports treat the farmers as a group instead of as an individual. The authors therefore state that a mainstream media should depict the farmer images positively in its report which is closely connected with the real thought and life of the farmers,actively serve the government agenda,respect the farmer' s status and appeal and propagandize the importance of farmers in the process of China's reform,abiding by the news law and unifying politics and journalism." @default.
- W2391449758 created "2016-06-24" @default.
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- W2391449758 date "2014-01-01" @default.
- W2391449758 modified "2023-09-28" @default.
- W2391449758 title "Research on Mainstream Media's Report of the Government Agenda—Taking the Individual Farmer Image Depicted by Renming Ribao for Nearly 30 Years as an Example" @default.
- W2391449758 hasPublicationYear "2014" @default.
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