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- W2391488324 abstract "Customer clustering analysis in customer relation management (CRM)is a new study domain, and it is part of data mining. CRM can use data mining technology to find useful and unknown knowledge ,and classify customers by using a clustering tool .This paper puts forward a method of using fuzzy C-means clustering algorithm as means of customer classification to get cluster centers of different customer groups and a membership matrix. It offers quantity foundation for analysis of customer groups description. With Matlab 6.1 as a calculation tool, a clustering analysis example is given. Experiment proves this tool can obtain a satisfactory result of customer clustering." @default.
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- W2391488324 date "2004-01-01" @default.
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- W2391488324 title "Research on fuzzy C-means customer clustering algorithm (FCM) in CRM" @default.
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