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- W2391585504 abstract "Brandnames have great significance on advertising products and aim at activating the consumers’ purchasing desires,which determine that brandnames translation should be guided under the Skopos theory and use translation strategies flexibly,such as transliteration,literal translation,free translation and abbreviative translation,combined with the principles of information,culture,aesthetics and association." @default.
- W2391585504 created "2016-06-24" @default.
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- W2391585504 date "2010-01-01" @default.
- W2391585504 modified "2023-09-27" @default.
- W2391585504 title "Translation of English & Chinese Brandnames from Perspective of Skopos Theory" @default.
- W2391585504 hasPublicationYear "2010" @default.
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