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- W2392157656 abstract "The development of the market condition and technology promote the transformation of marketing theory from Transactional Paradigm to Relationship Paradigm. The status of new product development has been largely enhanced, and the model of new product development has also undergone a basic change.Based on the kernel feature of relationship marketing and through the comparison of the different new product development models under the two diffevent paradigms, this paper highlights the characteristic of the new product development model under the relationship paradigm--3I,to provide a good reference for changing new product development model and promoting competitiveness of China's factories." @default.
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- W2392157656 title "Transformation of New Product Development Model Under Relationship Paradigm" @default.
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