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- W2392217855 abstract "The 16th Asian games will be held in Guangzhou after Beijing Olympic Games and the global economic crisis.The complex environments they are facing make it difficult for successful hosting the Guangzhou Asian games and communicating effectively.It is an important subject for research that how to make full use of the advantages and strength of Guangzhou,so as to show the image of such an international metropolis and provide a window for our country.This paper starts research with analyses on internal and external conditions,historical background and mass media recourses in Guangzhou.Then,we'll make details about the unique media environment Guangzhou Asian Games' facing.At last,we'll talk about its communication strategies in order to get ready to shape a thrilling Guangzhou and show an excellent China." @default.
- W2392217855 created "2016-06-24" @default.
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- W2392217855 date "2010-01-01" @default.
- W2392217855 modified "2023-09-26" @default.
- W2392217855 title "Study on Communication Environment and Strategies of Guangzhou Asian Games" @default.
- W2392217855 hasPublicationYear "2010" @default.
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