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- W2392435066 abstract "In order to analyze how international fast-brand clothing brand employing visual marketing to eliminate the negative influence of enterprise brand value by promotional discount,this paper chose four international fast-fashion clothing brands,which were UNIQLO,HM,GAP and CA in Chongqing as examples to make an analysis of promotional discount strategies based on the classical theory of visual marketing in the following aspects: window display,sales areas,promoting signs and pricing strategy.And finally it summed up common characteristics of visual marketing employed in four brands,which were the fusion of esthetic thought and promotion,and the unity of brand building and promotion,the integration of marketing idea with promotion." @default.
- W2392435066 created "2016-06-24" @default.
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- W2392435066 date "2015-01-01" @default.
- W2392435066 modified "2023-09-26" @default.
- W2392435066 title "Application of visual marketing in promotional discount for international fast-fashion clothing" @default.
- W2392435066 hasPublicationYear "2015" @default.
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