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- W2392514081 abstract "One of key problems that will be faced by the postal industry's future development is trying to establish a marketing entity. As a result, CRM and the related implementation of systems to support CRM has become a key mechanism for establishing this entity. Post wants to move from their position now as a passive service to actively cater for market changes that means moving from being organization centric to customer centric. This paper analyzes the problems which will be faced by the developing postal industry, suggests that how to establish customer relationship management practices in post, and provides valuable reference from the IT and management perspective." @default.
- W2392514081 created "2016-06-24" @default.
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- W2392514081 date "2003-01-01" @default.
- W2392514081 modified "2023-09-25" @default.
- W2392514081 title "The study and practice of postal CRM" @default.
- W2392514081 hasPublicationYear "2003" @default.
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