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- W2392561279 abstract "In this paper,we compare the contents of Chinese Government press conferences of 2008 Beijing Olympic Games and the Sanlu Milk Powder Event.By studying the feedback of the receiver,we identified two fundamental problems in National Image Communication of China:the paradox in sender's statement and the mismatch between supplies from the sender and the demands of the receiver.Through further theoretical analysis and the understanding of current international discourse situation of China,we put forward the strategy system of national image communication and reference thetwo-way symmetrical modelfrom the management school and thedialogueconception from the rhetoric school of public relations.We define National Image Communication as a dialogue among the subjects with multiple interests and diverse values under the context of cross-cultural communication,with the purpose of extensive,consensus andwin-winresults." @default.
- W2392561279 created "2016-06-24" @default.
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- W2392561279 date "2008-01-01" @default.
- W2392561279 modified "2023-09-28" @default.
- W2392561279 title "The Prerequisite,Conception and Strategy System of National Image Communication:A comparative Study of 2008 Beijing Olympic Games and the Sanlu Milk Powder Event" @default.
- W2392561279 hasPublicationYear "2008" @default.
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