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- W2392659095 abstract "This article analyzes the necessity of manufacturing servicisation in the context of globalization,providing argumentation for the types of motivation for the consumers'purchase of the services of manufacturing firms.It analyzes the psychological restriction factors for the service consumption while putting forward the service marketing strategies of the manufacturing firms based on the motivations of the consumers.Manufacturing firms should use the various pricing strategies,with powerful service managing abilities to provide the better solutions and enhance the level of consumers'trust on the manufacturing firms." @default.
- W2392659095 created "2016-06-24" @default.
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- W2392659095 date "2013-01-01" @default.
- W2392659095 modified "2023-09-27" @default.
- W2392659095 title "Analysis on Motivations of Consumers Buying the Service of Manufacturing Firms" @default.
- W2392659095 hasPublicationYear "2013" @default.
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