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- W2392848462 abstract "To construct the research on the evaluation index system of the library's service marketing, the method of fuzzy analytic hierarchy process(FAUP) which combines qualitative analysis with quantitative analysis is applied to make a quantitative positive analysis of the quality of the library's service marketing. Meanwhile,the Lib QUAL+TMindex system of evaluation is employed to construct the evaluation index system of the library's service marketing. Result shows that the use of the Lib QUAL+TMmethod in the evaluation of the library's service marketing in parallel with the HAHP method is objective, effective and feasible. A library should try to develop the mentality of readers first and service first to attract readers, introduce the strategic mentality of marketing management into the library's service and apply the theory and practice of marketing to improve the service marketing of a library, and make full use of the characteristics and resources a library possesses to develop modern Net-based service marketing." @default.
- W2392848462 created "2016-06-24" @default.
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- W2392848462 date "2015-01-01" @default.
- W2392848462 modified "2023-09-24" @default.
- W2392848462 title "The Construction of the Evaluation Index System of the Library's Service Marketing" @default.
- W2392848462 hasPublicationYear "2015" @default.
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