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- W2392967586 abstract "An advertising signaling model was developed to analyze the effect of advertising signals on housing transactions in China's newly-built housing market based on signaling theory.A mechanism was found to match a developers' benefits with their advertising credibility to improve the effectiveness of their signaling transmissions.The results indicate that the developers' advertising signaling in the newly-built housing market is related with the housing quality,enterprise management,and brand value.Administrative efforts should be related to advertising impact and housing quality to encourage developers to send real signals to distinguish houses with different qualities to reduce the information cost." @default.
- W2392967586 created "2016-06-24" @default.
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- W2392967586 date "2010-01-01" @default.
- W2392967586 modified "2023-09-27" @default.
- W2392967586 title "Advertising signaling in China's housing market" @default.
- W2392967586 hasPublicationYear "2010" @default.
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