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- W2393062187 abstract "Based on the conceptual blending theory developed by Fauconnier and Turner,this paper attempts to analyze the meaning construction of the creative use of idioms in Chinese advertising from cognitive perspective.It demonstrates that conceptual blending is a general cognitive operation with powerful cognitive force.The creative use of idioms in advertising can also be interpreted within the framework of blended space theory." @default.
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- W2393062187 date "2007-01-01" @default.
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- W2393062187 title "CONCEPTUAL BLENDING THEORY FOR THE INTERPRETATION OF THE CREATIVE USE OF IDIOMS IN CHINESE ADVERTISING" @default.
- W2393062187 hasPublicationYear "2007" @default.
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