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- W2393067466 abstract "Taking retailer's marketing investment level as endogenous variable of integrated inventory model for deteriorating items.This paper studies how supply chain firms make production,ordering and marketing decisions to maximize the whole supply chain profits.Then an algorithm is developed to solve this problem.Finally,by numerical analysis this paper examines the effect of the sensitivity of demand to marketing investment and the product's deteriorating rate on supply chain optimal strategy and profits." @default.
- W2393067466 created "2016-06-24" @default.
- W2393067466 creator A5067655083 @default.
- W2393067466 date "2010-01-01" @default.
- W2393067466 modified "2023-09-27" @default.
- W2393067466 title "Integrated inventory model for deteriorating items with retailer's marketing investment level in consideration" @default.
- W2393067466 hasPublicationYear "2010" @default.
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